He started his career with Helpage India as one of the founding members. He was one of the key members in establishing the NGO as a pivotal agency in the care of the elderly.
His work at Helpage brought him in contact with Ogilvy&Mather Advertising. He switched over from Helpage to O&M in client servicing and thereafter grew steadily over the next 10 years into management. His work at O&M included working on key clients like the Murugappa Group, Elektron, Ambassador Cars.
He quit O&M to start his own agency Counter Point Advertising. During this period, he worked largely on building the brands of Chik Shampoo and Meera Herbal into multi crore brands. He was awarded the prestigious brand building award by the Advertising Club of Madras for his work.
In 1995, Naresh exited the advertising industry and started Crestcom operations in India along with Lakshmi Vasan. In the last 2 decades Naresh has earned himself a reputation as an outstanding facilitator for The Bullet Proof Manager program.
He has personally delivered over 1000 BPM sessions reaching 10,000 plus Managers.
He has created a DVD program entitled “Facilitation skills”, which is being used internationally by Crestcom to train BPM facilitators.
In addition to delivery, Naresh is also known for his learning design and strategy skills. He has been instrumental in designing several path-breaking learning transfer methodologies.
He is a passionate lover of Carnatic music and a trained Veena player. He has given concerts both in India and abroad.
Naresh’s book on Management is expected soon.